Capture the Right Leads

Build a strategic sign-up form that gives people a reason to join your list — while collecting valuable customer data you can use now and in the future.

Create Your Welcome Offer

Choose an incentive that makes sense for your brand, create your unique offer in Klaviyo and add an expiry that gives subscribers a reason to act.

Build Email #1

Deliver their offer straight away, make a brilliant first impression and start introducing new subscribers to your brand.

Build Email #2

Give them another reason to fall for your brand. Build trust, showcase what makes you different and gently remind them that their welcome offer is waiting.

Build Email #3

Their offer is about to expire. Use genuine urgency to bring them back to your store and give them one final nudge towards that first purchase.

Set Up Your Flow Logic

Bring everything together with the right timing, triggers and filters so your Welcome Flow works automatically — including knowing when to stop messaging someone once they've purchased.

Test, Launch + Optimise

Make sure everything works exactly as it should, switch your Welcome Flow live and learn what to watch so you can keep making it better.