Low Open Rates? It Might Not Be Your Subject Line…
Struggling with low email open rates? It might not be your subject line. Learn why your Klaviyo deliverability score matters, what impacts it, and how to fix it fast so...
Journal
Why your homepage isn’t working (and how to fix it)
Your homepage is one of the most valuable pieces of your site — but most aren’t doing the job. Here’s why, and how to turn yours into a high-converting asset.
Shopify vs. other eCommerce platforms: why Shopify is the best choice for your business
When it comes to choosing an e-commerce platform, the options can be overwhelming. Shopify, WooCommerce, Magento, BigCommerce—each has its strengths, but Shopify consistently stands out as the best choice...
The power of email marketing with Klaviyo: strategies for eCommerce success
Email marketing remains one of the most effective ways to engage customers and drive e-commerce sales, and Klaviyo is the tool of choice for many successful online businesses. With...
Maximising Shopify for small businesses: tips and best practices
Running an online store can be a game-changer for small businesses, and Shopify is one of the best platforms to help you achieve e-commerce success. With its user-friendly interface...
How to build a high-converting Shopify store: design and UX tips
A beautiful website is only half the battle in e-commerce; the real challenge lies in converting visitors into customers. With Shopify, you have all the tools you need to...
5 tips to optimise your product pages for conversion
When it comes to running an online business, your product page is one of the most crucial elements for driving conversions. It's the place where potential customers make the decision...
The top 10 Shopify questions I get asked weekly...
1. How do I set up my Shopify store? Setting up your Shopify store is quick and easy. Simply sign up for an account, choose a theme that suits your...
My secrets to a GREAT eCommerce homepage...
When it comes to running a successful online store, your homepage plays a crucial role. It's the first impression your potential customers get, and it can make or break their...
Do you know your store conversion rate?
Your store conversion rate is the percentage of sessions that resulted in orders, out of the total number of sessions. So, if you had 100 visitors to your store, and 2 ordered...
How to start an eCommerce business
If you’re a skilled entrepreneur or craftsperson, you’ve probably dreamed of starting your own ecommerce store and building a business that gives you a sense of achievement and freedom. With retail ecommerce sales...
Eco-friendly packaging & customer expectations
As consumers become more conscious of their shopping habits, they’re looking not only for eco-friendly products – they’re also concerned about sustainable business practices across the board. Millions of items are shipped...
What makes a great product page?
In can be tempting to put all of your focus and energy into your homepage - the design, the images, the copywriting. But with the way that pages are discovered, your...