Shopify's Fall '26 Edition is here, and it's a big one! I'm sharing the updates I'm most excited about, why they matter for eCommerce brands, and why you don't need...
Shopify has changed how it measures sessions, which means your conversion rate and other key metrics might suddenly look a little different. Here’s what changed, what it means for your...
Want a better Black Friday? Don't wait until November. From your Shopify store and customer journey to Klaviyo, list growth and campaign planning, here's what eCommerce brands should be getting...
A product update, a shipping change or a deleted collection might seem like a small task—but every change can impact your customer journey, automations and marketing. Here's why every ecommerce...
We all know we should optimise our website, send more emails or finally tackle that growing to-do list. But knowledge alone doesn't grow a business. In this month's blog, I'm...
Last month I attended K:SYD, Klaviyo’s Sydney event for eCommerce brands, marketers and tech partners, and I haven’t stopped thinking about the conversations that came out of it. From AI...
AI is everywhere right now — but knowing how to actually use it in your Shopify business is a different story. Here’s a practical guide to what AI can genuinely...
Sending campaigns every week but still feeling unsure about your email performance? Before you hit send again, let’s talk about the core emails every eCommerce brand needs — and why...
Getting traffic but not the sales you expected? You’re not alone. If your Shopify store looks good but isn’t converting, it’s often not your product — it’s your structure. Here’s...
Your welcome series is your first (and best) chance to convert new subscribers into customers. In this post, I share my proven Klaviyo welcome flow framework — from high-performing popups...
As a Shopify Partner and Klaviyo Master working inside dozens of eCommerce stores each month, I see first-hand what actually drives conversions. These are the trends, patterns and optimisation opportunities...
AI is already changing the way customers shop — but you don’t need to overhaul everything to keep up. Here’s how to make your Shopify store smarter, easier to discover,...
Curious how much extra revenue you could unlock from your email and SMS marketing? With Klaviyo’s new ROI Calculator, you’ll get instant, data-driven insights that show exactly what’s possible —...
Black Friday Cyber Monday is almost here — but it’s not too late. While big brands plan months in advance, smaller brands can use agility (and Klaviyo’s latest AI and...
Curious what’s trending on Shopify right now? From creative kits to home upgrades and sleep-friendly self-care, here’s what your customers are leaning into — and how to use that insight...
You’ve booked your designer, set your launch date… but is your content ready? Here are 5 things to prep before you build your Shopify store—so you can launch on time,...
You can have all the creative bells and whistles—but if your customers get confused, they’re gone. Here’s why clarity should always come first (and how to balance it beautifully with...
Struggling with low email open rates? It might not be your subject line. Learn why your Klaviyo deliverability score matters, what impacts it, and how to fix it fast so...
Your homepage is one of the most valuable pieces of your site — but most aren’t doing the job. Here’s why, and how to turn yours into a high-converting asset.
When it comes to choosing an e-commerce platform, the options can be overwhelming. Shopify, WooCommerce, Magento, BigCommerce—each has its strengths, but Shopify consistently stands out as the best choice...