Black Friday Cyber Monday (BFCM) is almost here. If you haven’t mapped out a 6-month campaign calendar or spent weeks testing creative… don’t panic. You’re not alone.
In fact, most small brands I work with are only just now starting to think about their holiday marketing. And while the big guys may have been planning since July, small brands have something they don’t: agility.
So even if you feel like you’ve left it “too late,” there’s still time to put smart, simple moves in place that can make a real difference this season.
What the Forecast Says
Klaviyo’s 2025 BFCM Forecast reveals two massive shifts shaping holiday shopping this year:
1. AI-assisted shopping is mainstream
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54% of consumers plan to use AI tools for holiday shopping.
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They’re turning to AI for price comparisons, product searches, review analysis, and recommendations.
- And 62% actually prefer AI that remembers their preferences over explaining them to a sales assistant.
2. Omnichannel is non-negotiable
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77% of shoppers now use 3–4 channels for a single purchase.
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Almost a quarter use 5+ channels.
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Email is still dominant (58–64% preference) but mobile channels are surging.
And one more big trend: “slow gifting.” Instead of one frantic weekend, shoppers are spreading their purchases over a longer period. That means opportunity extends beyond the BFCM weekend.
What This Means for Small Brands
Big brands may have bigger budgets. But smaller brands can pivot faster. Here’s how you can use that to your advantage:
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Launch quickly. You don’t need a 10-step campaign. A refreshed abandoned cart flow and a strong SMS reminder can be set up in a day.
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Keep it simple. Focus on one or two high-impact tactics rather than trying to do everything.
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Play to your audience. With predictive segmentation in Klaviyo, you can spot your high-value customers and those at risk of churning, then tailor your offers accordingly.
Real results from brands already doing this?
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Tata Harper saw 65% more sign-ups by testing AI-powered forms.
- Happy Wax used AI to insert the most relevant reviews into their flows—and saw more clicks and revenue per recipient.
Your Last-Minute Action Plan
Here’s what you can put in place now—even if November is right around the corner:
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Add predictive segments in Klaviyo (high-value customers, likely churners).
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Refresh your flows (abandoned cart, browse abandon, win-back) with seasonal messaging.
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Use AI tools inside Klaviyo to speed up subject lines and product recommendations.
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Get omnichannel. Pair your emails with SMS, WhatsApp, or push so you’re where your customers are.
- Lean into “slow gifting.” Remind customers that gifting isn’t a one-weekend scramble.
The Bottom Line
It’s not too late. Your agility is your advantage.
While others are still sending the same tired Black Friday email, you can create an experience that feels smart, personal, and genuinely helpful.
Want the full picture?
👉 [Download the 2025 Klaviyo BFCM Forecast Report here]
✨ Just imagine it now… a BFCM that actually works for you, not against you.