Want a Better Black Friday? Start Now.
Want a better Black Friday? Don't wait until November. From your Shopify store and customer journey to Klaviyo, list growth and campaign planning, here's what eCommerce brands should be getting...
Journal
What High School Physics Taught Me About Running a Shopify Store
A product update, a shipping change or a deleted collection might seem like a small task—but every change can impact your customer journey, automations and marketing. Here's why every ecommerce...
Knowledge Doesn't Build Businesses. Action Does.
We all know we should optimise our website, send more emails or finally tackle that growing to-do list. But knowledge alone doesn't grow a business. In this month's blog, I'm...
5 eCommerce shifts I couldn’t stop thinking about after K:SYD
Last month I attended K:SYD, Klaviyo’s Sydney event for eCommerce brands, marketers and tech partners, and I haven’t stopped thinking about the conversations that came out of it. From AI...
AI for eCommerce: What to Use It For (and What to Avoid)
AI is everywhere right now — but knowing how to actually use it in your Shopify business is a different story. Here’s a practical guide to what AI can genuinely...
The Emails Every eCommerce Brand Should Have (Before Sending Another Campaign)
Sending campaigns every week but still feeling unsure about your email performance? Before you hit send again, let’s talk about the core emails every eCommerce brand needs — and why...
Why Your Shopify Store Isn’t Converting (And What to Fix First)
Getting traffic but not the sales you expected? You’re not alone. If your Shopify store looks good but isn’t converting, it’s often not your product — it’s your structure. Here’s...
The Simple Welcome Series Framework Behind High-Converting Shopify Brands
Your welcome series is your first (and best) chance to convert new subscribers into customers. In this post, I share my proven Klaviyo welcome flow framework — from high-performing popups...
Shopify Conversion Trends for 2026 (What I’m Seeing Across Client Sites)
As a Shopify Partner and Klaviyo Master working inside dozens of eCommerce stores each month, I see first-hand what actually drives conversions. These are the trends, patterns and optimisation opportunities...
Your Shopify Store, But Smarter: How to Optimise for AI in 2026
AI is already changing the way customers shop — but you don’t need to overhaul everything to keep up. Here’s how to make your Shopify store smarter, easier to discover,...
Unlock Your eCommerce Potential with Klaviyo’s Email & SMS ROI Calculator
Curious how much extra revenue you could unlock from your email and SMS marketing? With Klaviyo’s new ROI Calculator, you’ll get instant, data-driven insights that show exactly what’s possible —...
Is It Too Late for Black Friday Success? Not If You’re Agile
Black Friday Cyber Monday is almost here — but it’s not too late. While big brands plan months in advance, smaller brands can use agility (and Klaviyo’s latest AI and...
What’s Trending on Shopify Right Now?
Curious what’s trending on Shopify right now? From creative kits to home upgrades and sleep-friendly self-care, here’s what your customers are leaning into — and how to use that insight...
Your launch date is set—but is your content ready?
You’ve booked your designer, set your launch date… but is your content ready? Here are 5 things to prep before you build your Shopify store—so you can launch on time,...
Why Clarity Always Wins (Even Over Creativity)
You can have all the creative bells and whistles—but if your customers get confused, they’re gone. Here’s why clarity should always come first (and how to balance it beautifully with...
Low Open Rates? It Might Not Be Your Subject Line…
Struggling with low email open rates? It might not be your subject line. Learn why your Klaviyo deliverability score matters, what impacts it, and how to fix it fast so...
Why your homepage isn’t working (and how to fix it)
Your homepage is one of the most valuable pieces of your site — but most aren’t doing the job. Here’s why, and how to turn yours into a high-converting asset.
Shopify vs. other eCommerce platforms: why Shopify is the best choice for your business
When it comes to choosing an e-commerce platform, the options can be overwhelming. Shopify, WooCommerce, Magento, BigCommerce—each has its strengths, but Shopify consistently stands out as the best choice...
The power of email marketing with Klaviyo: strategies for eCommerce success
Email marketing remains one of the most effective ways to engage customers and drive e-commerce sales, and Klaviyo is the tool of choice for many successful online businesses. With...
Maximising Shopify for small businesses: tips and best practices
Running an online store can be a game-changer for small businesses, and Shopify is one of the best platforms to help you achieve e-commerce success. With its user-friendly interface...